What Are the Best Four Social Media Advertising Platforms To Run a Campaign?
There are several social media platfrorms to do social media advertising. Find out which is best for your business to run a campaign.
As you already know, there are quite a few social media platforms available where you can conduct powerful, social media advertising. However, when determining your digital marketing ad campaigns for existing customers and potential customers, it can get confusing!
How Do You Know if Social Media Advertising is the Right Advertising Medium For You?
How do you know that the social media advertising platform you’ve chosen is the right one for your industry sector? Which is the most cost-effective for your compelling message and business goals and what does social media advertising actually do for you?
We will help you in this useful piece on the four social media advertising platforms to run a campaign. especially if you’re considering using social media advertising but you’re unsure where to start!
As the social media experts, let 1394ta help you with this guide so you make an informed decision so you can get your social media marketing plan spot on!
Social Advertising Should Always Be Part of Your Overall Digital Marketing Strategy
Social advertising should always be a part of your own strategy for audience targeting and to build web traffic. It’s a brilliant advertising solution to reach relevant audience, build brand awareness and it’s easy for you to do yourself.
Contrary to what you might think, for these advertising mediums, you won’t need an ads manager, you can still create dynamic ads yourself.
So make it part of your social media strategy and the real beauty is that your target users based anywhere in the world can be reached with great user-generated content that resonates with them (excellent if you have online stores, you can ship anywhere!).
Instagram is a Great All-Round Social Media Network for Almost Every Industry Sector
Yes, there are several proficient social platforms where you could run your social media campaign, but we’ll make it really easy for you and tell you that we believe that Instagram is the best social media networking platform of all to run a social media campaign – for pretty much every sector.
However, that doesn’t mean that you should discount the other social media networking platforms as you can still grow your business to immense levels on all of the other social media channels as well.
You can also do everything from your mobile device – desktop users, mobile devices are easier to use to set up social media advertising.
Let’s dive straight in…but first, here’s our table of contents (jump to wherever you want to be first if you like!):
What If You’ve Never Done Social Media Advertising Before?
It’s very possible that you’ve never tried any social media advertising before so you’re reading this hoping for a little extra help to drive traffic for website conversions.
If you are new to social media advertising, the thought of creating a successful marketing campaign may seem daunting. After all, Instagram is an extremely popular platform, with countless users sharing content on a daily basis. However, with a bit of preparation and a strategic approach, you can quickly become familiar with Instagram’s intricacies and start to develop meaningful Insta likes.
Don’t worry, it’s easy to do and you don’t have to be a creative type or have an ad manager. We will help you with the best platforms to use and what social media advertising is all about.
What Is Social Media Advertising?
Social network advertising is paid social advertising involving posting quality posts to generate leads. Those posts are placed on social media channels that resonate with your industry.
A savvy social media advertiser knows how to utilize all the insight information on each preferred social media channel and will even know the best times of day to post their ad in order to create the biggest user engagement.
A good way to see the type of ads that you might want to run is to look at what your competitors’ do when it comes to social media advertising. If they’re getting the engagement, why not try and run a similar style ad – see, you don’t need to be an advertising professional to create a social media ad!
Boost Your Business’ Profits with Social Media Advertising
Social media advertising is an extremely effective and profitable ways of advertising online today.
If you’re not using social media, then you are definitely missing out on business. Did you know that there are more than 3.1 billion active social media users across the world (that’s 38% of global population) there’s so much opportunity for every single industry sector.
Social Media is For All Sizes of Business
It also doesn’t matter what size your business is, whether a start-up, small business, medium size business, or large corporate – there’s plenty of room for everyone and as so many people use social media, it’s a no-brainer in our opinion!
Some Important Social Media Statistics
Let’s start with some interesting statistics surrounding social media users, as soon as you’ve read these, if you weren’t convinced that social media advertising was the right route for your business – you’re bound to change your mind!
- There are more than 2 billion monthly Facebook users, and they use the popular social media platform every month. The daily users use it for approximately half an hour a day and use Facebook Messenger (the messaging system which allows Messenger ads) too.
- The gender split on Facebook is 46% female and 56% male (global figures).
- The biggest demographic for people using Facebook pages is the age group 18-to-30-year-olds which accounts for 87%, 83% of users are age 30 to 49 and 73% age 50 to 64. 61% are age 65+.
- Instagram has nearly one billion users – using the visual platform every month.
- Twitter is highly prominent in the social media arena with 325 monthly users.
- LinkedIn – which is used for businesses – has 545+ million monthly users.
For more interesting social media statistics, visit www.statista.com.
Starting Out with Social Media Advertising
If you’re new to social media advertising, it’s important to understand the different options available to you. One of the most popular options is instant views, which allows you to pay for immediate exposure to your content.
So, how do you advertise using social ads? We will give you our best advice, as one of the biggest and best social media agencies worldwide. At this point, it’s worth mentioning that we specialize in growing our clients’ Instagram accounts.
Our role is to amplify followers, so clients get better engagement. We supply genuine Instagram followers to any industry sector and with our targeted market research, we make sure that the Instagram followers we apply to client accounts are the perfect match. That means they’re more likely to remain loyal and they will engage with our clients’ content. Find out more by clicking here.
Start With Your Target Market
Your target market is the group of people who are most likely to buy your product or service, and they should be the focus of your marketing efforts. There are a number of ways to reach your target market, but one of the most effective is to buy real active Instagram followers.
You should always start with your target users. At this point, you need to understand your social demographic because if you don’t know your audience then how will you pinpoint them exactly?
It’s About Your Audience’s Characteristics
Social demographics relate to the characteristics of your audience. For example, gender split, audience age, where they live, whether they work, what their job title is, where they go on vacation, how much they earn, whether they’re married, single or co-habiting and a lot more!
In your mind, you probably have an idea of who your target customer is – we suggest getting all of that information down on paper. You could start by describing your ideal customer, just brainstorm ideas.
Having this information allows you to really target those who see your advert. Basically, you need to find the audience that is the right match. In doing so, you can almost guarantee you interest those who would buy/reserve your services.
Creating Your Business’ Buying Personas
While you can conduct your own market research to find out your target audience to help you with your social media advertising, you can also do your own exercise to create your ideal buying personas, in addition to describing your ideal customer as we’ve mentioned above.
This useful exercise involves asking yourself a lot of questions about your ideal buyer like how to get Instagram followers! to build your custom audience, (buyer personas) for example, here are a few of the types of questions that you might ask yourself to create your buying personas:
Questions to Ask Yourself to Determine Your Buying Personas
- What gender are they?
- What age group are they?
- Where do they live – in a house, an apartment, other?
- What area do they live in?
- What is their education status?
- What job do they do?
- Are they married, single or co-habiting?
- Do they have children?
- What hobbies do they like doing?
- What is their job title?
- How much do they earn?
This list is not exhaustive, and you can add as many questions as you want to the list.
You might find you have more than one buyer persona which is completely usual, and you may have quite a few. Give them their own names for easy reference later on.
When using social media advertising, you will find that each social media platform has its own tools to help you to pinpoint your target audience. With some of the social channels, you can narrow down those tools to the following list which is similar to your buying persona list as above. So, once you’ve organized your buyer personas, you will find it easy to advertise on each of your preferred social media marketing networks.
Type of Questions To Help You Advertise to Your Target Audience
- Gender, male/female or other.
- How old your audience is?
- Their personality type.
- Married, single, cohabiting etc.
- Where they’re located.
- Education status.
- Hobbies and interests.
- Political stance.
- Homeowner or other.
And more – again, this list is not exhaustive.
It is that specific and all this is great news for you because once you’ve completed this exercise, you can narrow down your choice to really reach the exact person you want to convert into a sale.
Social Media Advertising is Budget-Friendly
You possibly imagined that social media advertising was going to be very expensive! Well, you’re wrong! Social media is extremely budget-friendly and really, even if you have a very small budget, you can take advantage of it.
Social media advertising has become a powerful tool for businesses, large and small. With access to a wide range of platforms, advertisers are able to quickly and effectively reach their target audience in a cost-effective way. As an added bonus, many social media sites offer real Instagram likes and other forms of engagement as part of their ad packages, making it an especially budget-friendly marketing strategy.
However, you can’t do it if you don’t have a budget at all, but we would advise setting aside a marketing spend – however small – to try out social media advertising as it really will help you to grow your customer base and make more sales. It’s worth the investment, you should see a return.
Pay Per Click Advertising on Social Media
The best way to advertise on social media is using Pay Per Click (or PPC for short) through social media channels such as Facebook advertising. It is pretty much the same as using Google AdWords and gives you complete control of your budget, so you part with money once your consumer has read the ad and clicked over to your web page.
PPC is a brilliant way to generate sales’ leads and as you set your budget, you don’t need to worry about blowing the bank! There’s also no contractual tie-in, so you can pause your social media advertising campaigns when you get ad fatigue, top them up with more money or deactivate them entirely – whenever you want.
We’d recommend using the lifetime budget option, so you choose the total you want to pay for the length of your social media advertising campaign, and you stay completely in control of your costs. You don’t need to blow your ad spend and if this is the first time you’re doing social media advertising, it’s a great starting point to test the water.
Using Social Media Advertising to Strengthen Your Brand
Obviously, any form of advertising is brand-building. When you use your social media advertising to cross-promote with other social media content you get a clear, concise brand message that resonates with your target market and is instantly recognizable.
Plus, many users look at regular ads both online and offline and then move over to social media to check out the brand in question out before making a purchasing decision. So, be clear about your brand, be uniform across all your platforms (that means use the same tone of voice, colors, and logo) and your advertising as this builds credibility which customers like to see, it also makes you recognizable to your audience as we’ve already mentioned.
Sometimes your adverts will work cross-platform as many of the social media channels have the same audience. You might just have to tweak your ad to fit the platform’s requirements.
You could choose to run an ad at the same time on two or three social media channels to see which one receives the most engagement, rather like a fact-finding exercise. Or possibly you might run an ad on one social media channel and a different type on another platform.
There’s no rule, especially when you start out with social media advertising, it’s all about experimenting to find out what works best for your business or brand.
Social Media Advertising is Time-Friendly
Once you’ve created your social media ads, you can switch them on and off whenever you want, or you can just leave them to run indefinitely. In doing so, that saves you time, as you have created an online advertising presence so you can focus on growing other areas of your business.
Top Tip to Encourage Organic Content!
As a tip, do remind yourself to revisit your adverts every couple of weeks to make tweaks and change them further to suit your needs.
Social Media Advertising is Trackable and Measurable
Every campaign needs to be measured to see where it was successful and to identify gaps in the market as well as areas where you could improve. All social platforms that offer advertising also provide metrics.
Using metrics (Facebook analytics for example or Google analytics (https://analytics.google.com/analytics/web/) if you use Google) you can track your social media advertising campaign to measure success, and then you know what’s working and what’s not.
You can either remove what’s not working for you or further refine it and you can create ads in line with what is working well for you.
It’s also an innovative idea to visit your competitors and see what ads they run. What’s working for them? What platforms do they use? Instagram? Facebook? Google? Others? Are they receiving visible engagement with social media? If so, can you do what they’re doing (and do it even better)? Perhaps there are areas that you could capitalize on – maybe where your competitors are not advertising?
We would suggest conducting a full competitor’s analysis to see what their social media advertising does for them, before embarking on your own social media advertising campaign.
Which Social Media Advertising Channel Is Best?
Here’s some information on the best social media channels for advertising.
META (aka Facebook) Advertising
Advertising on Facebook is good for all businesses, regardless of size so if you’re a small start-up, a small business, medium-sized business, or big corporate there’s lots of opportunity to go after on Facebook using Facebook ads.
It’s low-cost and obviously, with around 2 billion users, it has a large database of people and will definitely be home to your target audience! There are so many markets on Facebook, so you know that you’re going to get your ad in front of your audience.
Another perk is that you may upload your own email database and compare it with Facebook’s users. It’s so sophisticated that Facebook generates its own list of similar audience, so you get even more targeted leads for your business.
With Facebook, you also get to evaluate your social media advertising using their Facebook Insights feature and you can retarget your audience whenever you want. Additionally, Facebook gives you loads of flexibility to design your own ad.
To advertise on Facebook costs as little as around $175 for a Facebook campaign.
Instagram is our favorite social media networking channel and, in our opinion, a great opportunity for using the advertising feature to get your brand out there and increase your social media presence.
The advertising system on Instagram uses pretty much the same system as Facebook, as it’s owned by Meta. So it helps you because once you understand how to use Facebook’s advertising mechanics, you will be able to easily use Instagram’s too – and vice versa.
However, there are lots of different ways to advertise on Instagram, for example, through carousel ads, story ads and photo ads.
There’s a lot of social media advertising potential on Instagram and we believe that it is a super fit for start-up, small and medium sized business.
As Instagram is all about the visuals (and video like YouTube videos!), it helps if you have a visual-style business, such as beauty, fashion, food, fitness, travel etc.) but any industry can be visual!
Get an Instagram Business Account
To advertise on Instagram you need to have an Instagram Business account but if you already have an Instagram Personal Account, it’s easy to switch over and it’s absolutely free to do so.
Once you’ve switched over to an Instagram Business Account, you will find that you can advertise easily and filter your target to fit your audience, setting your ads to reach your perfect target consumer.
There’s more opportunity for post engagement as the platform is much less cluttered than Facebook and you can even run engaging video ads as Instagram Stories ads as one of your ad formats on Instagram. Additionally, in research, consumers usually comment on brands using Instagram over and above Facebook which is more social.
Using Metrics to Trace Social Media Advertising Success on Instagram
Instagram is trackable too, you can see the quantity of users that view your post, and who click, and purchase from you after viewing your advert.
How Much Does It Cost to Advertise on Instagram?
It is not expensive to advertise on Instagram and even if you have a small budget, you can afford to do so.
Typically, expect to pay $2 to $4 per click on Instagram but costs vary depending on your niche and how many followers you have.
We would recommend that you always start with a small budget of around $10 until your Insta ad is perfectly refined and generating the interest you want it to.
Advertising doesn’t only help to sell your products, it helps to build followers on Instagram too and if that’s what you want, then you’ll win big!
You can also buy real Instagram likes and Instagram followers – buy these through our service because while this works slightly differently to social media advertising, it does get your post in front of an audience interested in what you do.
Rest assured that all of our Instagram accounts are genuine, and we match our accounts with the right type of brand/business for cooperation.
Twitter is an interesting and exciting social media marketing channel. It is very large in its own right, in fact, Twitter is the third biggest social media platform available so do use Twitter ads.
As for its audience it swings towards wealthy millennials who use the platform to find out information on their favorite celebrities, to discover political information and to watch news. It’s also very much used for opinion purposes.
When it comes to advertising using Twitter, it’s important to note that Twitter users look for something brief, punchy and to the point so it’s right for you if that’s your message.
There are lots of types of adverts on Twitter including promoted tweets, promoted accounts, and promoted trends. So, using these mechanics, your ad gets in front of users who aren’t yet following you.
Twitter is Budget-Friendly for Twitter Advertising
There’s also no starting price for social media advertising on Twitter so you can set a daily budget and adjust as you see fit while you monitor your social media advertising campaign.
The business social media platform has a large professional user base and is right for you if you’re a B2B (business to business) organisation looking to reach a corporate audience. It is doubtless the biggest social media platform for professional use.
Most professionals have a LinkedIn account. The beauty of LinkedIn is that you can create targeted messages and in mails too, sending emails directly to LinkedIn professionals that might want your products or services.
How Much Does It Cost to Advertise on LinkedIn?
It is not expensive to advertise on LinkedIn. There’s a daily budget for any LinkedIn ads social media advertising campaign with a minimum spend of around $4.
What’s good about LinkedIn is you can set your filters to location, company name, industry, size, job title, skills, degrees etc. Adverts are priced depending on the PPC or pay per impressions (how many times the ad has been seen).
Again, like the other social media platforms, you can set a top amount of how much you want to spend every day, so it is always budget friendly. You can also change your ad and further refine it during the campaign and use metrics to measure success.
Don’t Forget Pinterest if Your Audience is Baby Boomers and Gen X
It’s worth mentioning Pinterest ads as there are millions of Pinterest users and while it isn’t the biggest platform, it is favored by baby boomers and Gen X so if they are your lookalike audiences, you should explore the opportunity on the story-board social media platform.
You can also explore text ads (through mobile devices) and advertising on famous bloggers’ blog posts – just make sure that they resonate with your industry to ensure the biggest paid search.
Final Words on Social Media Advertising
So, there’s plenty of social media advertising opportunity on almost every single social media platforms. We encourage you to try out one or two to start with, measure your success and further refine your ad. Then you could expand your social media advertising strategy to include other social media platforms and really enlarge your engagement online.
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